We crisscrossed the globe using new camera technology from land, sea and air, doing aerials from a helicopter in every location which can be nerve wracking . The global premiered on 11/11 in Sydney, Tokyo, Paris, Sao Paulo, Cape Town, and California, all held within 24-hours.
I brought Wedge & Lever onto the project... they were amazing! Brand Identity
Creative Direction, Naming, Social Strategy, Web Design